On-Site Optimisation
Search Engine Optimisation is divided in to two basic parts, On-Site Optimisation, and Off-Site Optimisation.
On-Site Optimisation, (or built in to the website optimisation) basically involves the organisation and structure of the website code, and everything that is on the website itself.
It includes: (but is not limited to)
- Header & Meta tags
- Code checked for Google compliance
- Internal linking structure
- Image optimisation
- Target keywords identified
- Rich Snippets checked & included
- Code changes either emailed to you to install, or updated live on your website for you if sufficient access is provided