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A redirect response status code indicating that the requested resource has been permanently moved to a new URL. Useful if you redesign your website and need to point the old web pages to the new ones for example.

A webpage displayed when a server cannot find the requested page. It usually means that either there is a mistake in the website address that you are trying to load, or else that the page has been deleted, or simply does not exist.

An “500 Internal Server Error” is an HTTP status code that indicates a general server-side error has occurred while attempting to fulfill a request from a client. This error message is a fairly unhelpful generic response given by web servers when they encounter an unexpected condition that prevents them from fulfilling the request made by the client. It signifies that something has gone wrong on the server’s end, but the server cannot pinpoint the exact nature of the problem due to its broad scope.

Example:

“The website encountered an unexpected condition that prevented it from fulfilling the request. A ‘500 Internal Server Error’ was returned to the client.”

Usage:

• This error may occur due to various reasons such as misconfiguration of server settings, programming errors in server-side scripts such as plugins, out of date theme files, insufficient server resources, or database connection issues.
• Web developers and server administrators often troubleshoot ‘500 Internal Server Error’ occurrences to identify and rectify the underlying issue to restore normal server operation.
• Users encountering this error message typically need to wait for server administrators to resolve the problem, as it is beyond their control.

Fixes:

• Running the wrong version of PHP on your web server can sometimes cause this error, in this case either rolling the PHP version forward or backwards a few versions can often provide a temporary fix to get your website running again.
• Disabling the plugins on your website by renaming the plugins folder, or changing the file permissions on the plugins can help you to identify which plugin (if any) is causing the problem.
• Sometimes the issue is caused by corrupted or out of date (or even hacked) theme files, in which case switch the theme over to a standard theme used for benchmark testing (Such as Twenty Twenty Four) can identify if the problem s coming from your theme.

Content that appears on a webpage without the need for scrolling.

The design and implementation of websites to ensure they are usable by people with disabilities.

An interface that allows administrators to manage and control the content and settings of a website. Sometimes called an admin area.

Short for alternative text. Descriptive text added to images on a website for accessibility and SEO purposes.

Clickable text in a hyperlink that provides context about the linked content. Or to put it another way, the words in a link. For example if you are linking to a page or website about teddy bears, your anchor text might be: teddy bears

Moving images or visual effects added to a website to enhance user experience.

A set of rules and protocols for building and interacting with software applications. Often used to connect your website allowing it to communicate with software via the internet.

The process of incorporating external APIs into a website or application to access additional functionality or data.

A feature that automatically starts playing multimedia content (e.g., videos) when a webpage loads.

Avada is a versatile and widely-used premium WordPress theme developed by ThemeFusion. It offers a comprehensive toolkit for creating professional and customisable websites without the need for coding knowledge. Avada provides an advanced interface and a plethora of customisation options, allowing advanced users to create unique and visually appealing websites for various purposes, including business, portfolio, blog, and e-commerce. With its extensive features, including drag-and-drop page builder integration, responsive design, SEO optimisation, and compatibility with popular plugins, Avada remains a popular choice among professional WordPress users for building stunning and functional websites efficiently.

At The UK Web Design Company Ltd, we specialise in using Avada to build advanced and beautiful websites for our clients.

Usage:

• Avada simplifies the website development process by offering a wide range of design options and features accessible to users of all skill levels.
• Users can leverage Avada’s flexibility and customisation capabilities to create websites tailored to their specific needs and preferences.
• With regular updates and a dedicated support team, Avada ensures ongoing compatibility, security, and performance enhancements for its users.

A hyperlink from one webpage to another, considered an important factor in SEO.

A prominent graphic or advertisement displayed on a webpage.

A regularly updated area on a website, with information in blog posts, typically run by an individual or group, that shares news, opinions, or information on a specific topic. Often companies and people share articles via a blog on their website, these articles are grouped in to categories, (Blog Categories), allowing the visitor to click on and ready any published article they wish.

A front-end framework for developing responsive and mobile-first websites.

A navigational aid that displays the user’s location within a website’s hierarchy of pages. Leaving a trail of page links like a trail of breadcrumbs to show where you are in a website, and allowing you to go back to any page you like by simply clicking on the appropriate link in the breadcrumbs.

Temporary storage on a user’s device where web browser stores copies of web pages, images, and other resources to reduce loading times.

The ability of a website to display and function correctly across different web browsers. Some browsers have tried to introduce and promote their own coding language standards, meaning that websites may not always display as intended in these browsers.

A HTTP header that specifies how and for how long web content should be cached by the browser or intermediary servers before a fresh copy is downloaded from the website when the webpage is visited.

Prominent prompts or buttons designed to encourage users to take a specific action, such as signing up for a newsletter or making a purchase.

For example, “Click here to book an appointment with us“

A preferred URL designated for a specific webpage, used to prevent duplicate content issues in search engine indexing.

A rotating display of images or content on a webpage, often used to showcase multiple items in a limited space.

A network of servers distributed geographically to deliver web content more efficiently to users. Speeding up your website and reducing the load on the hosting server.

Content or headlines designed to attract clicks through sensationalism or misleading information.

The execution of scripts on the client-side (i.e., the user’s browser) to enhance interactivity and functionality.

A software application or platform used to create, manage, and modify digital content on websites. For example WordPress is the most popular CMS in 2024.

The process of restructuring and optimising existing code to improve readability, performance, or maintainability.

A predefined set of colours used consistently throughout a website for branding and visual consistency.

A section on a webpage where users can leave comments or feedback. Often exploited by spammers and spam bots, some choose to disable this feature unless they are prepared to moderate it by approving or disapproving each comment.

A web form that allows users to send messages or inquiries to the website owner or administrator.

The selection and organisation of existing content from various sources to create a cohesive narrative or resource.

A network of servers distributed geographically to deliver web content more efficiently to users. Often used to speed up a slow website.

The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.

A small piece of data stored on a user’s device by a website, used to track user activity, preferences, and login sessions.

User permission required for websites to store and access cookies on their device, in compliance with privacy regulations.

A style sheet language used to define the presentation and layout of HTML documents.

A pre-made set of CSS styles and components designed to speed up the process of web development.

A custom-designed error page displayed when a user attempts to access a non-existent or broken link.

Measures and practices implemented to protect websites and web applications from cyber threats, such as hacking, malware, and data breaches.

The process of creating copies of website data and storing them securely to prevent data loss in case of hardware failure or cyber attacks.

A structured collection of data organised for efficient storage, retrieval, and management, often used to store website content, user information, and settings. An example of a commonly used database is SQL (Sequenced Query Language).

The process of identifying and fixing errors or bugs in website code to ensure proper functionality and performance.

Software tools used by developers to identify and troubleshoot errors or bugs in website code.

Directly linking to specific pages or content within a website, bypassing the homepage or main navigation.

Directly linking to specific pages or content within a website, bypassing the homepage or main navigation.

Ensuring that a website displays and functions correctly across different devices, screen sizes, and browsers.

A search engine ranking score developed by Moz that predicts a website’s ability to rank in search engine results pages (SERPs).

The unique name used to identify a website on the internet, typically consisting of a memorable word or phrase followed by a domain extension (e.g., .com, .org, .co.uk).

For example our domain name is: the-web-design-company.co.uk

A hierarchical system that translates domain names into IP addresses, allowing us to access websites using human-readable addresses.

A menu that displays a list of options when clicked or hovered over, typically used for website navigation or content selection.

The buying and selling of goods or services conducted electronically over the internet.

A software solution or framework used to build and manage online stores and transactions.

Popular examples are WooCommerce on WordPress, or Shopify.

A website that allows the visitors to buy and/or sell of goods or services electronically over the internet. Usually taking payment via credit or debit cards or other merchant account such as payPal or Stripe or WorldPay or other payment gateway.

The process of collecting email addresses from website visitors for marketing or communication purposes.

A regularly distributed email containing news, updates, or promotional content sent to subscribers.

The act of signing up to receive email updates or newsletters from a website or business.

A webpage displayed when a server cannot find the requested page. This can sometimes mean that you have made a mistake in the website address. Other times it can mean that the page has been deleted or removed.

The process of detecting, logging, and responding to errors or exceptions that occur during website operation.

A popup window that appears when a user is about to leave a webpage, typically used to offer incentives or collect feedback.

A hyperlink that points to a webpage outside the current website domain.

An image chosen to represent a webpage or post when shared on social media or other platforms.

The process of reducing the size of files to save storage space and improve website loading times.

A standard network protocol used to transfer files between a client and a server over a TCP/IP-based network. Used by an FTP Program or FTP Client to connect to a web server and upload or download files.

A network security system that monitors and controls incoming and outgoing network traffic, based on predetermined security rules. Often used to keep hackers out and prevent unwanted access by anyone without authorisation.

Security measures implemented to prevent unauthorised access to a website or server by blocking malicious traffic.

A minimalist design approach that emphasises simplicity, clean lines, and flat, two-dimensional elements.

The bottom section of a webpage containing supplementary information, links, or navigation.

The process of verifying user input in web forms to ensure it meets specified criteria and prevent erroneous submissions.

The process of designing and implementing the user interface and user experience of a website using HTML, CSS, and JavaScript.

The user-facing part of a website or application that users interact with directly.

A collection of images or multimedia files displayed together on a webpage.

The process of determining the geographical location of a website visitor using their device’s IP address or GPS coordinates.

The art and practice of visual communication using typography, images, and other graphic elements to convey messages or information.

A visual interface that allows users to interact with digital devices or software using graphical elements such as icons, buttons, and menus.

A design technique that organises content into a grid structure to create a visually balanced and structured layout.

The top section of a webpage containing branding elements, navigation, and other important information.

A visual representation of user interaction with a webpage, showing areas of high and low engagement or activity.

The service of storing and serving website files and data on a server connected to the internet, allowing users to access the website online.

The standard markup language used to create and structure webpages and web applications.

The latest version of HTML, introducing new features and elements for enhanced web development.

An extension of HTTP that encrypts data transmitted between a web browser and a website, ensuring secure communication.

A clickable element that connects (or links) one webpage to another or to a different section within the same webpage.

The process of acquiring and creating hyperlinks from other websites to improve a website’s search engine ranking. Sometimes referred to as “Link Building” or as “Backlink Building”.

A hyperlink from an external website pointing to a specific webpage on the target website.

The organisation and structure of content within a website to facilitate navigation and user experience.

CSS styles applied directly within HTML elements, overriding external or embedded stylesheets.

The design of interactive elements and interfaces that facilitate user interaction with digital products and services.

A hyperlink within a webpage that points to another page or section within the same website.

A numerical label assigned to devices connected to a computer network, used to identify and locate them.

A programming language used to create interactive and dynamic elements on webpages, such as animations, forms, and user interfaces.

A collection of pre-written JavaScript code libraries and tools used to simplify and streamline web development.

A word or phrase that describes the content or topic of a webpage, used in search engine optimisation (SEO) to improve a website’s visibility in search results.

A standalone webpage designed for a specific marketing campaign or promotion, focused on driving user actions.

The process of improving the effectiveness of a landing page to increase conversion rates and achieve marketing goals.

The process of collecting contact information from website visitors for marketing purposes, typically through forms or signup prompts.

The process of identifying and attracting potential customers or leads for a business, often through inbound marketing tactics.

A popup overlay on a webpage that highlights or displays content such as images, videos, or forms while dimming the background.

The practice of acquiring hyperlinks from other websites to improve a website’s search engine ranking and increase organic traffic.

A local server environment installed on a personal computer for website development and testing purposes.

The process of signing in or creating an account on a website to access restricted content or features.

A graphic symbol or emblem representing a brand, organisation, or website.

A specific and targeted keyword phrase containing three or more words, often used in SEO to target niche audiences. See our Free SEO Training Course.

A temporary state of a website where access is restricted to perform updates, fixes, or maintenance tasks.

CSS rules that allow web content to adapt and respond to different screen sizes and devices, enabling responsive design.

Descriptive information about a webpage, including titles, descriptions, and keywords, used by search engines to index and rank content. See our Free SEO Training Course.

A visual representation or prototype of a webpage or user interface, often created to demonstrate design concepts or gather feedback.

A popup window that appears on top of a webpage, usually containing important information or actions for the user.

The ability of a website to display content in multiple languages to cater to a diverse audience.

Content that includes a combination of different media types such as text, images, videos, and audio.

A method of testing multiple variations of webpage elements simultaneously to determine the most effective combination.

The structure and layout of menus, links, and other elements that enable users to navigate a website.

A list of links or buttons that allow users to navigate between different sections or pages of a website.

The process of subscribing to receive periodic newsletters or updates from a website via email.

A link attribute that instructs search engines not to pass authority or PageRank to the linked webpage, commonly used for paid or untrusted links.

 See our Free SEO Training Course.

A feature that allows users to access certain functionalities of a website even when they are not connected to the internet.

Also called On-Site SEO. Optimisation techniques applied directly to a webpage to improve its search engine ranking and visibility.

See our Free SEO Training Course.

Also called Live Chat. A real-time messaging feature on a website that allows users to communicate with customer support representatives or other users.

The process of improving the performance, usability, and efficiency of a website or web application.

 See our Free SEO Training Course.

The division of content into separate pages, usually indicated by numbered links or buttons for navigation.

A scrolling technique that creates an illusion of depth by moving foreground and background elements at different speeds.

A web design technique where background images move at a slower rate than foreground content as the user scrolls, creating a 3D effect.

The process of encoding passwords to prevent unauthorised access or exposure to sensitive information.

Security measures implemented to prevent unauthorised access to restricted areas or content on a website.

A service that facilitates online transactions by securely authorising and processing payments between buyers and sellers.

The process of tracking and analysing website performance metrics such as load times, page speed, and user interactions.

The practice of improving website speed, responsiveness, and efficiency to enhance user experience and search engine ranking.

 See our Free SEO Training Course.

A permanent URL that directs users to a specific webpage or content item, often used for blog posts or articles. Often this is set in the admin area in a website’s settings.

A server-side scripting language commonly used for web development to create dynamic web pages and applications.

A collection of pre-written PHP code libraries and tools used to streamline and standardise web development tasks.

The smallest unit of display on a screen, used to measure and define the resolution, size, and layout of web content.

A window that appears on top of a webpage to display additional information, prompts, or actions.

A legal document that outlines how a website collects, uses, and protects user data and privacy.

A webpage containing the privacy policy of a website, usually accessible from the footer or navigation menu.

A web design approach that focuses on building a basic, functional experience first and then adding enhancements for more capable browsers or devices.

A type of web application that uses modern web technologies to provide a native app-like experience, including offline access, push notifications, and installation prompts.

A preliminary version or model of a website or application used for testing, feedback, and validation before final development.

The process of creating preliminary models or representations of a website or application to test and validate design concepts.

A message or alert sent to a user’s device or browser from a website or web application, even when the user is not actively using the site.

The process of systematically testing and verifying that a website or application meets specified requirements and standards.

The part of a URL that contains data passed to a web server as key-value pairs, typically used in dynamic webpages to retrieve information from databases or APIs.

The automatic forwarding of a user from one URL to another, commonly used for permanent moves, temporary changes, or error handling.

A web form that collects user information for creating an account or registering for access to certain features or content.

A design approach that ensures a website displays and functions correctly across different devices and screen sizes, adapting its layout and content accordingly.

Images that adjust their size and resolution based on the screen size and device capabilities to improve loading times and user experience.

A design approach that aims to create websites that provide an optimal viewing experience across a wide range of devices and screen sizes.

The process of optimising images and graphics for high-resolution displays, such as Apple’s Retina displays, to ensure crisp and clear visuals.

Enhanced search results displayed by search engines that provide additional information, such as reviews, ratings, and product details. These snippets are extracted from structured data markup on webpages, enriching search listings and providing users with more context and relevance.

 See our Free SEO Training Course.

HTML meta tags that provide instructions to search engine crawlers about how to index and display webpages in search results.

A text file located in the root directory of a website that instructs search engine crawlers which pages or files should not be indexed.

A format used to publish frequently updated content such as blog posts, news headlines, or podcasts in a standardised XML file format.

The ability of a website or web application to handle increased workload or user traffic without sacrificing performance or reliability.

A structured data vocabulary used to annotate and markup HTML documents to help search engines understand and display content more effectively.

 See our Free SEO Training Course.

Animated effects triggered by scrolling actions on a webpage, such as parallax effects or fading transitions.

The measurement of how far users scroll down a webpage, often used to analyse user engagement and content visibility.

The action of moving up or down a webpage using the scrollbar or touch gestures on a touchscreen device.

A text input field on a webpage that allows users to enter keywords or phrases to search for specific content or information.

The process of adding webpages to a search engine’s database to be included in search results.

 See our Free SEO Training Course.

A form of online marketing that involves promoting websites by increasing their visibility in search engine results pages through paid advertising.

 See our Free SEO Training Course.

The practice of improving a website’s visibility and ranking in search engine results pages (SERPs) to attract more organic traffic.

 See our Free SEO Training Course.

The page displayed by a search engine in response to a user’s query, containing a list of relevant webpages ranked by relevance and authority.

The page displayed by a search engine in response to a user’s query, containing a list of relevant webpages ranked by relevance and authority.

A digital certificate issued by a trusted authority that verifies the authenticity and identity of a website and encrypts data transmitted between the server and the user’s browser.

A software update released to fix vulnerabilities or weaknesses in a website’s code or infrastructure, improving security and protecting against potential threats.

The execution of scripts on the server-side (i.e., the web server) to generate dynamic web content before sending it to the client’s browser.

A script that runs in the background of a webpage, enabling features such as offline caching, push notifications, and background sync.

The period of inactivity after which a user’s session on a website expires and they are automatically logged out for security reasons.

Social media icons or buttons on a webpage that allow users to easily share content or links on their social networks.

Content that is designed to be easily shared on social media platforms or other websites, often containing engaging visuals or informative insights.

A vertical column or panel on the side of a webpage containing supplementary information, links, or navigation.

A hierarchical list or diagram of all the pages and content on a website, used to aid navigation and improve search engine indexing.

See our Free SEO Training Course.

A visual loading technique that displays an outline or placeholder of a webpage’s layout while content is being fetched or loaded.

A dynamic component on a webpage that displays a series of images or content slides, often used for showcasing products, testimonials, or promotions.

A popular WordPress plugin for creating responsive sliders, carousels, and multimedia presentations on websites. Note, this plugin must be regularly kept up to date as it has been known for being exploited by hackers if not kept to the latest version.

The inclusion of social media features, content, or sharing buttons on a website to encourage engagement and interaction with social platforms.

Evidence of social validation or endorsement, such as customer testimonials, reviews, or social media shares, used to build trust and credibility.

The human-readable version of a computer program or webpage written in programming languages such as HTML, CSS, and JavaScript or other languages.

The process of improving the efficiency, readability, and performance of a website’s source code to enhance usability and maintainability.

A standard security protocol that establishes an encrypted link between a web server and a user’s browser, ensuring secure communication and data transmission. Often shown by means of a padlock icon in the browser’s address bar.

A digital certificate issued by a trusted authority that verifies the identity of a website and enables HTTPS encryption for secure communication.

A footer section of a webpage that remains fixed at the bottom of the browser window, even when the rest of the page scrolls, providing persistent navigation or information.

A navigation menu or toolbar that remains visible and fixed in place as the user scrolls down a webpage, providing easy access to important links or features.

A set of design standards, rules, and guidelines used to maintain consistency and cohesion across a website’s visual elements and user interface.

A folder or directory within the root directory of a website used to organise and store related webpages or content.

A subdivision of a domain that can be used to host distinct sections or services of a website, typically represented as a prefix to the main domain (e.g., subdomain.example.com).

Secondary navigation links or menus within a webpage or section, providing additional options or pathways for users to explore.

A vector image format based on XML markup language that allows for high-quality graphics with smooth scalability and small file sizes.

SWF, an acronym for Shockwave Flash, is a file format utilized for multimedia, vector graphics, and ActionScript. Developed by Macromedia, later acquired by Adobe Systems, SWF files are primarily associated with Adobe Flash. These files were commonly used for delivering animations, games, and interactive content over the internet. SWF files can contain a variety of media types, including vector graphics, raster graphics, audio, and video, making them versatile for creating engaging web experiences.

Example:

“The website incorporates several SWF files to deliver interactive animations and multimedia content.”

Usage:

• SWF files were widely utilized in the early days of web development for creating dynamic and interactive content, such as animated banners, games, and multimedia presentations.
• With the decline of Adobe Flash due to security vulnerabilities and the shift towards modern web standards like HTML5, the usage of SWF files has diminished. However, legacy content and applications may still rely on SWF files for playback.
• While SWF files can still be viewed using compatible software or plugins, it’s essential to consider alternative technologies for modern web development to ensure compatibility and security.

A visual representation of keywords or tags used on a website, where the size of each tag corresponds to its frequency or importance.

A web-based tool that simplifies the management and deployment of website tags and tracking codes, such as those used for analytics, advertising, and marketing.

A pre-designed layout or framework used to create multiple pages or sections of a website with consistent design and structure.

Positive reviews, endorsements, or feedback from satisfied customers or users, often displayed on a website to build trust and credibility.

A collection of design elements, styles, and templates used to customise the appearance and functionality of a website or web application.

A small, compressed version of an image or video used to represent larger media files, often displayed as previews or links on a webpage.

The time it takes for a web server to respond to an HTTP request from a user’s browser, indicating server responsiveness and performance. A very important factor in SEO.

See our Free SEO Training Course.

A small pop-up message or text box that appears when a user hovers over an element on a webpage, providing additional information or context.

A snippet of code added to a webpage to collect data and track user interactions, typically used for analytics, advertising, or remarketing purposes.

A small, invisible image embedded on a webpage to track user activity, such as page views, clicks, or conversions, often used for marketing and analytics.

Typography refers to the art and technique of arranging and styling text elements on a webpage to enhance readability, accessibility, and visual appeal. It involves selecting appropriate fonts, sizes, spacing, and formatting to create harmonious and engaging text compositions.

Good typography plays a crucial role in establishing the tone and personality of a website, conveying information effectively, and guiding users through the content.

The process of designing user interfaces and experiences to enhance usability, accessibility, and satisfaction.

The address used to identify and locate resources, such as webpages or files, on the internet.

The level of interaction, attention, and involvement users have with a website or application, often measured by metrics such as time spent, clicks, or interactions.

The overall experience and satisfaction users have when interacting with a website or application, encompassing usability, accessibility, and enjoyment.

The path or sequence of steps a user follows when navigating through a website or completing a specific task, mapped out to improve usability and conversion rates.

The visual elements, controls, and interactions users encounter when navigating a website or application, designed to facilitate usability and functionality.

The series of interactions and touchpoints a user experiences when engaging with a website or product, from initial discovery to completion of a goal or task.

A fictional representation of an ideal user or customer segment, based on demographic, behavioural, and psychographic data, used to guide design decisions and marketing strategies.

The systematic process of gathering insights and feedback from users to understand their needs, preferences, and behaviours, informing design and development decisions.

The evaluation and validation of a website or application’s usability and functionality through direct feedback and observation from real user

A navigation menu or toolbar positioned vertically along the side of a webpage, providing access to different sections or pages.

The visible area of a webpage displayed within a web browser window or on a device screen, affected by factors such as screen size, resolution, and zoom level.

HTML meta tag that controls the behaviour and rendering of webpages on mobile devices, specifying viewport dimensions and scaling options.

An immersive technology that simulates a realistic 3D environment, allowing users to interact with digital content and environments using special hardware.

A software program or tool that scans websites, servers, or files for malicious code, malware, or security threats.

Data and insights collected about website visitors, such as demographics, behaviour, and interactions, used to inform marketing and website optimisation strategies.

See our Free SEO Training Course.

The aesthetic and graphical aspects of a website or application, including layout, typography, colour scheme, and visual elements.

The practice of designing and developing websites and applications to be usable and accessible to people with disabilities, ensuring equal access to information and functionality.

The collection, measurement, and analysis of data related to website usage and performance, used to understand user behaviour, track key metrics, and optimise strategies.

See our Free SEO Training Course.

A software application or program accessed and operated through a web browser, typically providing interactive and dynamic functionality.

A software application used to access, view, and interact with websites and web-based content on the internet. You are using a web browser to view this right now. Examples include, Firefox, Google Chrome, Safari, Opera and others.

The process of planning, conceptualising, and creating the visual and functional elements of a website, encompassing layout, graphics, navigation, and user experience.

A professional responsible for designing and creating the visual and interactive elements of a website, including layout, graphics, and user interface.

London web designers near me – a family website design company

I am a web designer and have been since 1999. (I’m the one in the middle)

A professional responsible for designing, developing, and maintaining websites and web applications, including front-end and back-end programming.

London web developers near me 

The one in the middle is a Web Developer, thats me.

The process of building and maintaining websites and web applications, involving coding, programming, and database management.

A font file hosted on a remote server and loaded dynamically into a webpage, allowing designers to use custom fonts that may not be installed on users’ devices.

The service of providing storage space and access to websites and web applications on servers connected to the internet. The quality of the hosting can make a huge difference to the speed of your website.

A computer or software program that stores, processes, and delivers webpages and content to users’ browsers upon request.

Guidelines, specifications, and best practices established by organisations such as the World Wide Web Consortium (W3C) to ensure consistency, compatibility, and interoperability of web technologies.

A pre-designed framework or layout used as a basis for creating multiple webpages with consistent design and structure.

The use and styling of fonts and typefaces on webpages to enhance readability, accessibility, and visual appeal.

A single document or file accessible on the internet, typically containing text, images, multimedia, and hyperlinks.

A collection of communication protocols and APIs that enable real-time audio, video, and data exchange directly between web browsers.

A collection of related webpages, files, and content accessible via the internet and hosted on a web server.

The structure, organisation, and hierarchy of webpages and content within a website, designed to facilitate navigation and usability.

A software tool or platform that allows users to create and design websites without the need for coding or technical expertise.

The text, images, multimedia, and other elements that comprise the substance and information of a website.

The process of planning, designing, and creating the visual and functional elements of a website to achieve specific goals and objectives.

The process of building, programming, and maintaining the technical infrastructure and functionality of a website.

The bottom section of a webpage containing supplementary information, links, and navigation elements.

The top section of a webpage containing branding, navigation menus, and other important information.

The ongoing process of updating, monitoring, and managing a website to ensure it remains functional, secure, and up-to-date. Essential for every website.

The process of transferring a website from one hosting provider, platform, or domain to another, often requiring careful planning and execution to avoid disruptions.

The system or structure of links, menus, and controls that enable users to move between different pages and sections of a website.

The speed, responsiveness, and efficiency of a website, measured by factors such as loading times, page speed, and server response times.

The process of overhauling and updating the design, layout, and functionality of a website to improve its visual appeal, usability, and performance.

Measures and protocols implemented to protect a website from security threats, vulnerabilities, and attacks, ensuring the integrity and confidentiality of data.

The time it takes for a website to load and render fully in a user’s browser, influenced by factors such as page size, server response times, and network latency. An important factor in SEO.

See our Free SEO Training Course.

A pre-designed layout or framework used as a starting point for creating and customising a website, often available as a downloadable file or through website builders.

The flow of visitors and users to a website, measured by metrics such as page views, sessions, and unique visitors.

See our Free SEO Training Course.

The ease of use and effectiveness of a website in allowing users to accomplish tasks and find information, assessed through user testing and feedback.

A website wireframe serves as a visual blueprint or skeletal outline of a webpage, illustrating the basic layout, structure, and content placement without focusing on design elements such as colours, images, or typography. It provides a framework for planning and organising the elements of a website, including navigation, headers, footers, and content sections, allowing designers and developers to conceptualise and iterate on the layout and functionality before moving on to the visual design phase.

The empty or blank space between content elements on a webpage, used to improve readability, focus attention, and create visual balance.

WooCommerce is an open-source e-commerce plugin designed for WordPress websites. Developed by WooThemes and later acquired by Automattic, WooCommerce provides a robust platform for creating and managing online stores with ease. It seamlessly integrates with WordPress, allowing users to add e-commerce functionality to their websites quickly and efficiently. WooCommerce offers a wide range of features, including product management, inventory tracking, payment gateway integration, shipping options, and customizable themes and templates. With its flexibility, scalability, and extensive ecosystem of extensions and add-ons, WooCommerce empowers businesses of all sizes to establish and grow their online presence effectively.

Usage:

• WooCommerce simplifies the process of building and managing online stores, making it accessible to users with varying levels of technical expertise.
• Businesses can leverage WooCommerce’s flexibility and customizability to create unique and tailored e-commerce solutions to suit their specific needs and preferences.
• With regular updates and a supportive community, WooCommerce ensures ongoing compatibility, security, and performance enhancements for its users.

A popular open-source content management system (CMS) used for building and managing websites, blogs, and online stores.

A software component or extension that adds specific features or functionality to a WordPress website, such as contact forms, SEO tools, or e-commerce capabilities.

A collection of files and templates that determine the visual design and layout of a WordPress website, including typography, colours, and page structure.

A file in XML format that lists all the pages and content on a website, used to help search engines crawl and index the site more efficiently.

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A CSS property that determines the stacking order of elements on a webpage, specifying which elements appear above or below others in the z-axis dimension.

The act of enlarging or reducing the display size of content on a webpage, typically performed using browser controls or touch gestures.

Also a video conferencing platform allowing live face to face video calls between 2 or more people.