Website Design Dictionary – Web Design Jargon Buster2024-05-13T11:25:23+00:00

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Website Design Directory – Web Design Jargon Buster

Heard a word from your web designer that you don’t understand? Or perhaps you have read something on the internet, but you don’t know what it means. Here are a list of 300 odd words and phrases commonly associated with websites and website design, each one has a brief dictionary style explanation, designed to help you understand for yourself.

No more getting bamboozled by web design jargon, use the web design jargon buster.

301 Redirect2024-03-19T12:30:06+00:00

A redirect response status code indicating that the requested resource has been permanently moved to a new URL. Useful if you redesign your website and need to point the old web pages to the new ones for example.

404 Error Page2024-03-19T12:37:15+00:00

A webpage displayed when a server cannot find the requested page. It usually means that either there is a mistake in the website address that you are trying to load, or else that the page has been deleted, or simply does not exist.

500 Internal Server Error2024-03-22T15:58:47+00:00

An “500 Internal Server Error” is an HTTP status code that indicates a general server-side error has occurred while attempting to fulfill a request from a client. This error message is a fairly unhelpful generic response given by web servers when they encounter an unexpected condition that prevents them from fulfilling the request made by the client. It signifies that something has gone wrong on the server’s end, but the server cannot pinpoint the exact nature of the problem due to its broad scope.


“The website encountered an unexpected condition that prevented it from fulfilling the request. A ‘500 Internal Server Error’ was returned to the client.”


  • This error may occur due to various reasons such as misconfiguration of server settings, programming errors in server-side scripts such as plugins, out of date theme files, insufficient server resources, or database connection issues.
  • Web developers and server administrators often troubleshoot ‘500 Internal Server Error’ occurrences to identify and rectify the underlying issue to restore normal server operation.
  • Users encountering this error message typically need to wait for server administrators to resolve the problem, as it is beyond their control.


  • Running the wrong version of PHP on your web server can sometimes cause this error, in this case either rolling the PHP version forward or backwards a few versions can often provide a temporary fix to get your website running again.
  • Disabling the plugins on your website by renaming the plugins folder, or changing the file permissions on the plugins can help you to identify which plugin (if any) is causing the problem.
  • Sometimes the issue is caused by corrupted or out of date (or even hacked) theme files, in which case switch the theme over to a standard theme used for benchmark testing (Such as Twenty Twenty Four) can identify if the problem s coming from your theme.
Above the Fold2024-03-19T12:37:49+00:00

Content that appears on a webpage without the need for scrolling.


The design and implementation of websites to ensure they are usable by people with disabilities.

Admin Panel2024-03-19T12:39:38+00:00

An interface that allows administrators to manage and control the content and settings of a website. Sometimes called an admin area.

Alt Text2024-03-19T12:41:20+00:00

Short for alternative text. Descriptive text added to images on a website for accessibility and SEO purposes.

Anchor Text2024-03-19T12:45:13+00:00

Clickable text in a hyperlink that provides context about the linked content. Or to put it another way, the words in a link. For example if you are linking to a page or website about teddy bears, your anchor text might be: teddy bears


Moving images or visual effects added to a website to enhance user experience.

API (Application Programming Interface)2024-03-19T12:48:41+00:00

A set of rules and protocols for building and interacting with software applications. Often used to connect your website allowing it to communicate with software via the internet.

API Integration2024-03-19T12:49:26+00:00

The process of incorporating external APIs into a website or application to access additional functionality or data.


A feature that automatically starts playing multimedia content (e.g., videos) when a webpage loads.


Avada is a versatile and widely-used premium WordPress theme developed by ThemeFusion. It offers a comprehensive toolkit for creating professional and customisable websites without the need for coding knowledge. Avada provides an advanced interface and a plethora of customisation options, allowing advanced users to create unique and visually appealing websites for various purposes, including business, portfolio, blog, and e-commerce. With its extensive features, including drag-and-drop page builder integration, responsive design, SEO optimisation, and compatibility with popular plugins, Avada remains a popular choice among professional WordPress users for building stunning and functional websites efficiently.

At The UK Web Design Company Ltd, we specialise in using Avada to build advanced and beautiful websites for our clients.


  • Avada simplifies the website development process by offering a wide range of design options and features accessible to users of all skill levels.
  • Users can leverage Avada’s flexibility and customisation capabilities to create websites tailored to their specific needs and preferences.
  • With regular updates and a dedicated support team, Avada ensures ongoing compatibility, security, and performance enhancements for its users.

A hyperlink from one webpage to another, considered an important factor in SEO.


A prominent graphic or advertisement displayed on a webpage.


A regularly updated area on a website, with information in blog posts, typically run by an individual or group, that shares news, opinions, or information on a specific topic. Often companies and people share articles via a blog on their website, these articles are grouped in to categories, (Blog Categories), allowing the visitor to click on and ready any published article they wish.


A front-end framework for developing responsive and mobile-first websites.

Breadcrumb Navigation2024-03-19T12:59:14+00:00

A navigational aid that displays the user’s location within a website’s hierarchy of pages. Leaving a trail of page links like a trail of breadcrumbs to show where you are in a website, and allowing you to go back to any page you like by simply clicking on the appropriate link in the breadcrumbs.

Browser Cache2024-03-19T12:59:59+00:00

Temporary storage on a user’s device where web browser stores copies of web pages, images, and other resources to reduce loading times.

Browser Compatibility2024-03-19T13:02:30+00:00

The ability of a website to display and function correctly across different web browsers. Some browsers have tried to introduce and promote their own coding language standards, meaning that websites may not always display as intended in these browsers.


A HTTP header that specifies how and for how long web content should be cached by the browser or intermediary servers before a fresh copy is downloaded from the website when the webpage is visited.

Call-to-Action (CTA)2024-03-19T13:07:03+00:00

Prominent prompts or buttons designed to encourage users to take a specific action, such as signing up for a newsletter or making a purchase.

For example, “Click here to book an appointment with us

Canonical URL2024-03-19T13:07:41+00:00

A preferred URL designated for a specific webpage, used to prevent duplicate content issues in search engine indexing.


A rotating display of images or content on a webpage, often used to showcase multiple items in a limited space.

CDN (Content Delivery Network)2024-03-19T13:09:14+00:00

A network of servers distributed geographically to deliver web content more efficiently to users. Speeding up your website and reducing the load on the hosting server.


Content or headlines designed to attract clicks through sensationalism or misleading information.

Client-Side Scripting2024-03-19T13:09:59+00:00

The execution of scripts on the client-side (i.e., the user’s browser) to enhance interactivity and functionality.

CMS (Content Management System)2024-03-19T13:16:51+00:00

A software application or platform used to create, manage, and modify digital content on websites. For example WordPress is the most popular CMS in 2024.

Code Refactoring2024-03-19T13:17:30+00:00

The process of restructuring and optimising existing code to improve readability, performance, or maintainability.

Colour Scheme (or) Color Scheme2024-03-19T13:18:24+00:00

A predefined set of colours used consistently throughout a website for branding and visual consistency.

Comment Section2024-03-19T13:20:34+00:00

A section on a webpage where users can leave comments or feedback. Often exploited by spammers and spam bots, some choose to disable this feature unless they are prepared to moderate it by approving or disapproving each comment.

Contact Form2024-03-19T13:21:14+00:00

A web form that allows users to send messages or inquiries to the website owner or administrator.

Content Curation2024-03-19T13:21:59+00:00

The selection and organisation of existing content from various sources to create a cohesive narrative or resource.

Content Delivery Network (CDN)2024-04-08T11:46:41+00:00

A network of servers distributed geographically to deliver web content more efficiently to users. Often used to speed up a slow website.

Conversion Rate2024-03-19T13:23:35+00:00

The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.


A small piece of data stored on a user’s device by a website, used to track user activity, preferences, and login sessions.

Cookie Consent2024-03-19T13:24:50+00:00

User permission required for websites to store and access cookies on their device, in compliance with privacy regulations.

CSS (Cascading Style Sheets)2024-03-19T13:25:24+00:00

A style sheet language used to define the presentation and layout of HTML documents.

CSS Framework2024-03-19T13:25:56+00:00

A pre-made set of CSS styles and components designed to speed up the process of web development.

Custom 404 Page2024-03-19T13:26:32+00:00

A custom-designed error page displayed when a user attempts to access a non-existent or broken link.


Measures and practices implemented to protect websites and web applications from cyber threats, such as hacking, malware, and data breaches.

Data Backup2024-03-19T13:27:37+00:00

The process of creating copies of website data and storing them securely to prevent data loss in case of hardware failure or cyber attacks.


A structured collection of data organised for efficient storage, retrieval, and management, often used to store website content, user information, and settings. An example of a commonly used database is SQL (Sequenced Query Language).


The process of identifying and fixing errors or bugs in website code to ensure proper functionality and performance.

Debugging Tools2024-03-19T13:30:03+00:00

Software tools used by developers to identify and troubleshoot errors or bugs in website code.

Deep Linking2024-03-19T13:30:46+00:00

Directly linking to specific pages or content within a website, bypassing the homepage or main navigation.

Deep Linking2024-03-19T14:10:20+00:00

Directly linking to specific pages or content within a website, bypassing the homepage or main navigation.

Device Compatibility2024-03-19T14:11:18+00:00

Ensuring that a website displays and functions correctly across different devices, screen sizes, and browsers.

Domain Authority2024-03-19T14:12:58+00:00

A search engine ranking score developed by Moz that predicts a website’s ability to rank in search engine results pages (SERPs).

Domain Name2024-03-19T14:14:23+00:00

The unique name used to identify a website on the internet, typically consisting of a memorable word or phrase followed by a domain extension (e.g., .com, .org,

For example our domain name is:

Domain Name System (DNS)2024-03-19T14:15:38+00:00

A hierarchical system that translates domain names into IP addresses, allowing us to access websites using human-readable addresses.

Dropdown Menu2024-03-19T14:16:24+00:00

A menu that displays a list of options when clicked or hovered over, typically used for website navigation or content selection.


The buying and selling of goods or services conducted electronically over the internet.

E-commerce Platform2024-03-19T14:21:23+00:00

A software solution or framework used to build and manage online stores and transactions.

Popular examples are WooCommerce on WordPress, or Shopify.

E-commerce Website2024-03-19T14:20:06+00:00

A website that allows the visitors to buy and/or sell of goods or services electronically over the internet. Usually taking payment via credit or debit cards or other merchant account such as payPal or Stripe or WorldPay or other payment gateway.

Email Capture2024-03-19T14:21:58+00:00

The process of collecting email addresses from website visitors for marketing or communication purposes.

Email Newsletter2024-03-19T14:26:59+00:00

A regularly distributed email containing news, updates, or promotional content sent to subscribers.

Email Subscription2024-03-19T14:27:35+00:00

The act of signing up to receive email updates or newsletters from a website or business.

Error 404 Page2024-04-09T12:07:13+00:00

A webpage displayed when a server cannot find the requested page. This can sometimes mean that you have made a mistake in the website address. Other times it can mean that the page has been deleted or removed.

Error Handling2024-03-19T14:28:53+00:00

The process of detecting, logging, and responding to errors or exceptions that occur during website operation.

Exit Intent Popup2024-03-19T14:29:36+00:00

A popup window that appears when a user is about to leave a webpage, typically used to offer incentives or collect feedback.

External Link2024-03-19T14:30:02+00:00

A hyperlink that points to a webpage outside the current website domain.

Featured Image2024-03-19T14:31:31+00:00

An image chosen to represent a webpage or post when shared on social media or other platforms.

File Compression2024-03-19T14:32:12+00:00

The process of reducing the size of files to save storage space and improve website loading times.

File Transfer Protocol (FTP)2024-04-09T12:13:18+00:00

A standard network protocol used to transfer files between a client and a server over a TCP/IP-based network. Used by an FTP Program or FTP Client to connect to a web server and upload or download files.


A network security system that monitors and controls incoming and outgoing network traffic, based on predetermined security rules. Often used to keep hackers out and prevent unwanted access by anyone without authorisation.

Firewall Protection2024-03-19T14:34:14+00:00

Security measures implemented to prevent unauthorised access to a website or server by blocking malicious traffic.

Flat Design2024-03-19T14:34:55+00:00

A minimalist design approach that emphasises simplicity, clean lines, and flat, two-dimensional elements.


The bottom section of a webpage containing supplementary information, links, or navigation.

Form Validation2024-03-19T14:36:18+00:00

The process of verifying user input in web forms to ensure it meets specified criteria and prevent erroneous submissions.

Front-End Development2024-03-19T14:37:08+00:00

The process of designing and implementing the user interface and user experience of a website using HTML, CSS, and JavaScript.


The user-facing part of a website or application that users interact with directly.


A collection of images or multimedia files displayed together on a webpage.


The process of determining the geographical location of a website visitor using their device’s IP address or GPS coordinates.

Graphic Design2024-03-19T14:39:25+00:00

The art and practice of visual communication using typography, images, and other graphic elements to convey messages or information.

Graphic User Interface (GUI)2024-03-19T14:40:05+00:00

A visual interface that allows users to interact with digital devices or software using graphical elements such as icons, buttons, and menus.

Grid Layout2024-03-19T14:40:58+00:00

A design technique that organises content into a grid structure to create a visually balanced and structured layout.


The top section of a webpage containing branding elements, navigation, and other important information.


A visual representation of user interaction with a webpage, showing areas of high and low engagement or activity.


The service of storing and serving website files and data on a server connected to the internet, allowing users to access the website online.

HTML (Hypertext Markup Language)2024-03-19T14:43:53+00:00

The standard markup language used to create and structure webpages and web applications.


The latest version of HTML, introducing new features and elements for enhanced web development.

HTTPS (Hypertext Transfer Protocol Secure)2024-03-19T14:45:15+00:00

An extension of HTTP that encrypts data transmitted between a web browser and a website, ensuring secure communication.


A clickable element that connects (or links) one webpage to another or to a different section within the same webpage.

Hyperlink Building2024-03-19T14:47:13+00:00

The process of acquiring and creating hyperlinks from other websites to improve a website’s search engine ranking. Sometimes referred to as “Link Building” or as “Backlink Building”.

Inbound Link2024-03-19T14:47:43+00:00

A hyperlink from an external website pointing to a specific webpage on the target website.

Information Architecture2024-03-19T14:48:29+00:00

The organisation and structure of content within a website to facilitate navigation and user experience.

Inline CSS2024-03-19T14:48:56+00:00

CSS styles applied directly within HTML elements, overriding external or embedded stylesheets.

Interaction Design2024-03-19T14:49:33+00:00

The design of interactive elements and interfaces that facilitate user interaction with digital products and services.

Internal Link2024-03-19T14:50:01+00:00

A hyperlink within a webpage that points to another page or section within the same website.

IP Address2024-03-19T14:50:31+00:00

A numerical label assigned to devices connected to a computer network, used to identify and locate them.


A programming language used to create interactive and dynamic elements on webpages, such as animations, forms, and user interfaces.

JavaScript Framework2024-03-19T14:51:38+00:00

A collection of pre-written JavaScript code libraries and tools used to simplify and streamline web development.


A word or phrase that describes the content or topic of a webpage, used in search engine optimisation (SEO) to improve a website’s visibility in search results.

Landing Page2024-03-19T14:53:12+00:00

A standalone webpage designed for a specific marketing campaign or promotion, focused on driving user actions.

Landing Page Optimisation2024-03-19T14:53:56+00:00

The process of improving the effectiveness of a landing page to increase conversion rates and achieve marketing goals.

Lead Capture2024-03-19T14:54:25+00:00

The process of collecting contact information from website visitors for marketing purposes, typically through forms or signup prompts.

Lead Generation2024-03-19T14:55:01+00:00

The process of identifying and attracting potential customers or leads for a business, often through inbound marketing tactics.


A popup overlay on a webpage that highlights or displays content such as images, videos, or forms while dimming the background.

Link Building2024-03-19T14:56:16+00:00

The practice of acquiring hyperlinks from other websites to improve a website’s search engine ranking and increase organic traffic.


A local server environment installed on a personal computer for website development and testing purposes.


The process of signing in or creating an account on a website to access restricted content or features.


A graphic symbol or emblem representing a brand, organisation, or website.

Long-Tail Keyword2024-03-19T17:42:15+00:00

A specific and targeted keyword phrase containing three or more words, often used in SEO to target niche audiences. See our Free SEO Training Course.

Macromedia Flash2024-03-22T16:09:03+00:00

Macromedia Flash, often referred to simply as “Flash,” was a multimedia software platform developed by Macromedia which revolutionised websites at the time, it used a file format called Shockwave Flash. It allowed web designers to create very cool animated and interactive websites. The software was later acquired by Adobe Systems, and eventually was fazed out and no longer supported. It enabled the creation and delivery of interactive content for websites and applications. Flash allowed designers and developers to create animations, games, advertisements, and interactive multimedia content using vector and raster graphics, audio, and video.

Many websites in the early 2000s, including our own old website “” utilised Macromedia Flash to create Highly realistic interactive animations and games.


  • Macromedia Flash revolutionized web content by providing a platform for rich multimedia experiences, although its usage declined with the emergence of HTML5, which offered similar capabilities without requiring a browser plugin.
  • Flash Player, the browser plugin required to view Flash content, became widely installed on desktop computers and was a target for security vulnerabilities, leading to its discontinuation and removal from major web browsers by the end of 2020.
  • While Flash content remains playable through legacy systems or emulators, modern web development largely favors alternative technologies such as HTML5, CSS, and JavaScript for interactive multimedia content.
Maintenance Mode2024-03-19T17:43:06+00:00

A temporary state of a website where access is restricted to perform updates, fixes, or maintenance tasks.

Media Queries2024-03-19T17:44:26+00:00

CSS rules that allow web content to adapt and respond to different screen sizes and devices, enabling responsive design.


Descriptive information about a webpage, including titles, descriptions, and keywords, used by search engines to index and rank content. See our Free SEO Training Course.


A visual representation or prototype of a webpage or user interface, often created to demonstrate design concepts or gather feedback.

Modal Window2024-03-19T17:46:54+00:00

A popup window that appears on top of a webpage, usually containing important information or actions for the user.

Multilingual Support2024-03-19T17:48:50+00:00

The ability of a website to display content in multiple languages to cater to a diverse audience.

Multimedia Content2024-03-19T17:48:08+00:00

Content that includes a combination of different media types such as text, images, videos, and audio.

Multivariate Testing2024-03-19T17:49:27+00:00

A method of testing multiple variations of webpage elements simultaneously to determine the most effective combination.


The structure and layout of menus, links, and other elements that enable users to navigate a website.

Navigation Menu2024-03-19T17:50:43+00:00

A list of links or buttons that allow users to navigate between different sections or pages of a website.

Newsletter Signup2024-03-19T17:51:22+00:00

The process of subscribing to receive periodic newsletters or updates from a website via email.


A link attribute that instructs search engines not to pass authority or PageRank to the linked webpage, commonly used for paid or untrusted links.

 See our Free SEO Training Course.

Offline Mode2024-03-19T17:53:12+00:00

A feature that allows users to access certain functionalities of a website even when they are not connected to the internet.

On-Page SEO2024-03-19T17:54:57+00:00

Also called On-Site SEO. Optimisation techniques applied directly to a webpage to improve its search engine ranking and visibility.

See our Free SEO Training Course.

Online Chat2024-03-19T17:56:12+00:00

Also called Live Chat. A real-time messaging feature on a website that allows users to communicate with customer support representatives or other users.


The process of improving the performance, usability, and efficiency of a website or web application.

 See our Free SEO Training Course.


The division of content into separate pages, usually indicated by numbered links or buttons for navigation.

Parallax Effect2024-03-19T20:59:07+00:00

A scrolling technique that creates an illusion of depth by moving foreground and background elements at different speeds.

Parallax Scrolling2024-03-19T20:59:48+00:00

A web design technique where background images move at a slower rate than foreground content as the user scrolls, creating a 3D effect.

Password Encryption2024-03-19T21:00:51+00:00

The process of encoding passwords to prevent unauthorised access or exposure to sensitive information.

Password Protection2024-03-19T21:01:25+00:00

Security measures implemented to prevent unauthorised access to restricted areas or content on a website.

Payment Gateway2024-03-19T21:02:05+00:00

A service that facilitates online transactions by securely authorising and processing payments between buyers and sellers.

Performance Monitoring2024-03-19T21:02:40+00:00

The process of tracking and analysing website performance metrics such as load times, page speed, and user interactions.

Performance Optimisation2024-03-19T21:03:45+00:00

The practice of improving website speed, responsiveness, and efficiency to enhance user experience and search engine ranking.

 See our Free SEO Training Course.


A permanent URL that directs users to a specific webpage or content item, often used for blog posts or articles. Often this is set in the admin area in a website’s settings.

PHP (Hypertext Preprocessor)2024-03-19T21:06:01+00:00

A server-side scripting language commonly used for web development to create dynamic web pages and applications.

PHP Framework2024-03-19T21:06:40+00:00

A collection of pre-written PHP code libraries and tools used to streamline and standardise web development tasks.


The smallest unit of display on a screen, used to measure and define the resolution, size, and layout of web content.

Popup Modal2024-03-19T21:08:21+00:00

A window that appears on top of a webpage to display additional information, prompts, or actions.

Privacy Policy2024-03-19T21:09:00+00:00

A legal document that outlines how a website collects, uses, and protects user data and privacy.

Privacy Policy Page2024-03-19T21:09:42+00:00

A webpage containing the privacy policy of a website, usually accessible from the footer or navigation menu.

Progressive Enhancement2024-03-19T21:10:29+00:00

A web design approach that focuses on building a basic, functional experience first and then adding enhancements for more capable browsers or devices.

Progressive Web App (PWA)2024-03-19T21:11:09+00:00

A type of web application that uses modern web technologies to provide a native app-like experience, including offline access, push notifications, and installation prompts.


A preliminary version or model of a website or application used for testing, feedback, and validation before final development.


The process of creating preliminary models or representations of a website or application to test and validate design concepts.

Push Notification2024-03-19T21:13:25+00:00

A message or alert sent to a user’s device or browser from a website or web application, even when the user is not actively using the site.

QA (Quality Assurance)2024-03-19T21:14:12+00:00

The process of systematically testing and verifying that a website or application meets specified requirements and standards.

Query String2024-03-19T21:15:12+00:00

The part of a URL that contains data passed to a web server as key-value pairs, typically used in dynamic webpages to retrieve information from databases or APIs.


The automatic forwarding of a user from one URL to another, commonly used for permanent moves, temporary changes, or error handling.

Registration Form2024-03-19T21:16:59+00:00

A web form that collects user information for creating an account or registering for access to certain features or content.

Responsive Design2024-03-19T21:17:36+00:00

A design approach that ensures a website displays and functions correctly across different devices and screen sizes, adapting its layout and content accordingly.

Responsive Images2024-03-19T21:18:10+00:00

Images that adjust their size and resolution based on the screen size and device capabilities to improve loading times and user experience.

Responsive Web Design2024-03-19T21:18:51+00:00

A design approach that aims to create websites that provide an optimal viewing experience across a wide range of devices and screen sizes.

Retina Display Optimisation2024-03-19T21:19:30+00:00

The process of optimising images and graphics for high-resolution displays, such as Apple’s Retina displays, to ensure crisp and clear visuals.

Rich Snippets2024-03-19T21:20:30+00:00

Enhanced search results displayed by search engines that provide additional information, such as reviews, ratings, and product details. These snippets are extracted from structured data markup on webpages, enriching search listings and providing users with more context and relevance.

 See our Free SEO Training Course.

Robots Meta Tag2024-03-19T21:21:51+00:00

HTML meta tags that provide instructions to search engine crawlers about how to index and display webpages in search results.