Choosing the right hosting company can have a major impact on your website. If you choose a rubbish hosting company then your website will probably be very slow, causing your customers to get frustrated and go elsewhere (to your competition). This in turn will cause Google to give you a lower ranking than you would get if your hosting was fast, has their server based in the United Kingdom and was stable. You need to choose a hosting service that has a server in the location where the people that you want to view your website will be. This is for several reasons, the further away your hosting server is, say for example in Europe or America or Australia, it will take longer for the data to travel to your customers computers making your website slower. Also lets say that you need to contact customer support, if their office hours are not the same as ours, say they are 6 hours or more behind or in front of yours, you are not going to be able to get hold of them always when you need to.
It is often worth checking reviews and calling their support line before you take out a hosting account, see what their customers have to say about them and see how long it takes them to answer the phone. Everyone answers their sales lines, so call the support number to see if they are going to leave you waiting when you need their help.
Very often the largest names in the industry are the worst for customer support and quality of service.
Prices can vary tremendously, but as is usually the case, opting for the cheapest option will probably cost you in the long run.
We can provide hosting services for our customers if required.