How does GEO focus differ from SEO? In the past SEO has tended to be about Keywords, with short tail keywords being broad encompassing group of 1-3 words, and long tail keyword being more specific with longer strings of words that can often include specific details and locations.
GEO is more about providing quality information in natural sentences, it is about providing the best quality, and most useful information that can be picked up by AI or a generative engine and used to answer enquiries asked to various artificial platforms, the aim is not to appear in a list, but to be quoted as an authority.
