What is GEO is it different to SEO? Quick answer, yes it is different. There is some overlap, but SEO is optimising for search engines, whereas GEO is optimising for generative engine searches, this can include voice search on smart devices, as well as being quoted by AI such as Chat GTP and similar engines.
That said Google and other search engines are also using AI generated quotations in search results, so currently SEO trends are now including some aspects of GEO.
The upshot of it all is that traditional SEO is fast becoming outdated and higher numbers of people are using AI to find information. Therefore if you wish to benefit from this new technology, you need to include GEO in your approach.
